Marshmallow

Marvellous Marshmallows

October 23, 2023
They’re a year-round treat and feature in plenty of recipes. This is probably because these sugary gems work brilliantly as a hot chocolate topper and a treat toasted on a stick on a chilly night. The ability to add colour and flavour and to create individual shapes also makes them a great holiday themed confectionery.

Where Do Marshmallows COME FROM?

Let’s talk history. Where do marshmallows come from?

Marshmallow has been around longer than you think. Since 2000BC in fact, when the ancient Egyptians made this gooey treat from the sap of the mallow plant (Athaea officinalis) mixed with nuts and honey.

The marshmallow the Egyptians knew would have looked and tasted very different from the marshmallows we eat today, which are made with sugar, or corn syrup, water and gelatine whipped into a foam and allowed to set.

The many possibilities for Marshmallows

They’re a year-round treat and feature in plenty of recipes. This is probably because these sugary gems work brilliantly as a hot chocolate topper and a treat toasted on a stick on a chilly night. The ability to add colour and flavour and to create individual shapes also makes them a great holiday themed confectionery.

Marshmallow baking hack: if you pop a marshmallow onto a cupcake for the last minute of cooking you’ll get a delicious, gooey alternative to frosting.

In America and Canada, s’mores, which involve sandwiching a toasted marshmallow and chocolate bar between two biscuits (traditionally graham crackers) are a popular campfire treat. No one’s really sure who figured out that toasting marshmallows on a fire was one of the best ways to enjoy them, but Girl Scout handbooks in the 1920s contain the first s’mores recipes.

In recent years, marshmallows have also become more mainstream as a standalone snack with new flavours and coatings making them a tasty boxed or bagged treat that’s a fun alternative to chocolates or caramels.

OV MARSHMALLOWS

From pink and white mini mallows that are perfect for topping hot drinks to large mallows for stand out shelf presence and toasting, we supply a wide range of different marshmallow sizes.
Typically available with pork or beef gelatine, we also offer a range of vegan suitable mallows.

Explore our full marshmallow range

Latest Insights

July 29, 2026

From Familiar to Distinctive: The Ingredients Shaping Sweet Innovation in 2026

As the food and beverage industry prepares for Fi Europe 2026, manufacturers are looking for ways to create products that feel new without becoming unfamiliar. Consumers still want flavours they recognise, but familiarity alone is no longer enough. The opportunity lies in transforming trusted favourites through contrasting textures, unexpected combinations and more intentional sensory experiences. For manufacturers across bakery, ice cream, chocolate, confectionery and beverages, ingredients have an increasingly important role to play in creating that distinction.
July 28, 2026

Caramel: The Strategic Role of Familiar Flavours in Product Innovation

Caramel has long been a favourite across bakery, ice cream and confectionery, and its appeal shows no signs of fading. Mintel's latest flavour tracking places caramel, salted caramel and fudge in a stable growth position, but stability should not be mistaken for stagnation. Rather than competing through flavour novelty, manufacturers are using caramel, fudge and textured inclusions to create richer food experiences, greater indulgence and stronger shelf appeal. For food manufacturers, the opportunity is no longer simply whether to use caramel, but how to use it. Soft, hard and aerated caramel products, alongside fudge, buttercrocant, honeycomb and caramel inclusions, are transforming familiar products into more premium, sensory-led experiences.
July 13, 2026

Gen Alpha and the Next Wave of Food Innovation: Why Ingredients Are the Key to Winning Both Kids and Parents

As Generation Alpha reshapes purchasing decisions, ingredient innovation is becoming the competitive advantage that connects consumer excitement with parental trust.