Elevating Cupcakes: How inclusions and decorations transform Everyday Bakes

At OV, we help bakeries elevate cupcakes both inside and out. With a broad portfolio of bake stable inclusions and eye catching decorations, we support everything from everyday cupcakes to premium seasonal launches. 

Why cupcakes are a perfect canvas for innovation 

Cupcakes sit at the sweet spot between indulgence and accessibility. They are easy to portion, easy to decorate, and easy to personalise. This makes them ideal for: 

• Limited editions and seasonal themes 
• Premium upgrades to classic flavours 
• Fun and colourful products for children and families 
• Textural experiences that add value without changing base recipes 

By combining inclusions in the batter with decorative toppings after baking, bakeries can create a layered product experience that looks exciting and delivers on taste and texture. 

Inside the bake: inclusions that perform 

Bake stable inclusions are designed to mix directly into batter and remain stable throughout baking. They bring flavour, texture, and visual interest to every bite. 

Our inclusion range for cupcakes includes: 

• Kreme Caramel Pieces SIV001131 
• Plain Fudge Small HARFG047 
• Palm Free Salted Caramel Fudge HARFG037 
• Bake Resistant Caramel Fudge XS HARFG077 

These products are engineered to hold their shape and softness during baking, delivering consistent results batch after batch. Whether you want a smooth caramel note, a soft fudge texture, or a subtle indulgent surprise inside, inclusions help transform a standard cupcake into a premium product. 

On top: decorations that create visual impact 

Decorations are the finishing touch that makes cupcakes stand out on shelf and online. Used after baking, they add colour, texture, and personality to every product. 

Popular decoration options from our cupcake campaign include: 

• Colourful Sprinkle Mix MAL61001 
• Super Fruity Mini Pearls MAL63101 
• Rice Crispy Sprinkle HAN2268 
• Salted Caramel Flavoured Fudge HARFG024 

From playful rainbow sprinkles to crunchy pearls and caramel fudge pieces, decorations allow bakeries to quickly refresh product lines and align cupcakes with seasonal themes or brand identities. 

One range, many applications 

All of the products featured in this campaign are part of OV’s wider confectionery ingredient portfolio. They are suitable not only for cupcakes, but also for: 

• Muffins and loaf cakes 
• Cookies and brownies 
• Traybakes and bars 
• Ice cream inclusions 
• Dessert toppings 

This gives bakeries flexibility to use the same ingredients across multiple product lines, simplifying sourcing while maximising creative options. 

Designed for professional performance 

Every product in our range is developed with industrial baking and large scale production in mind. That means: 

• Consistent size and distribution 
• Stable performance during baking 
• Reliable texture and flavour release 
• Visual appeal after baking and freezing 

Our teams work closely with customers to recommend the right formats, sizes, and flavour profiles for specific applications, ensuring both technical performance and commercial value. 

Elevate your cupcakes with OV 

Whether you are launching a new cupcake range, refreshing an existing line, or creating seasonal limited editions, OV offers the building blocks to make your cupcakes stand out inside and out. 

From bake stable caramel and fudge inclusions to colourful sprinkles, pearls, and crispy toppings, our portfolio is designed to help you create products that delight consumers and perform in production. 

To learn more about our cupcake ingredients and wider product range, contact your local OV sales representative.