Introducing our new football product

Cupcakes may be small, but their potential for creativity, indulgence, and differentiation is anything but. In today’s competitive bakery market, visual appeal and eating experience matter more than ever. Consumers expect colour, texture, flavour, and a sense of fun all in one bite.

As consumers look for comfort, escapism and inspiration in their everyday choices, flavour is becoming a powerful way to travel without leaving home. Across bakery, ice cream, chocolate and desserts, we see a growing appetite for aromatic spices, layered sweetness and warm global influences.

Every year, a single colour captures the collective imagination. But 2026 feels different with Cloud Dancer named as the Colour of the Year by Pantone. A delicate, natural white that feels like the quiet pause before daybreak. A new aesthetic direction is emerging across design, fashion, and food. Soft, effortless, and quietly self-assured, Cloud Dancer is more than a colour. It is a mood. A sense of calm. A visual expression of clarity and purity. And in the world of ice cream, bakery, chocolate, and desserts, where sensory experience defines consumer appeal, this serene shade offers a powerful invitation: to create with intention and refined simplicity.