Introducing our new football product

Every year, a single colour captures the collective imagination. But 2026 feels different with Cloud Dancer named as the Colour of the Year by Pantone. A delicate, natural white that feels like the quiet pause before daybreak. A new aesthetic direction is emerging across design, fashion, and food. Soft, effortless, and quietly self-assured, Cloud Dancer is more than a colour. It is a mood. A sense of calm. A visual expression of clarity and purity. And in the world of ice cream, bakery, chocolate, and desserts, where sensory experience defines consumer appeal, this serene shade offers a powerful invitation: to create with intention and refined simplicity.

Where the growth is coming from and how bakery, ice-cream and chocolate manufacturers can take advantage.

In the baking, confectionery and ice-cream world, toppings are often seen as finishing touches. However, when used strategically, they can do far more than decorate. They can elevate flavour, enhance texture, support storytelling, reduce formulation cost, and even drive commercial value on shelf. Here are five ways toppings can become one of the most powerful tools in your product development kit.